
If you grew up in the 1950s, ’60s, or ’70s, then the popular music of those days is likely near and dear to your heart. Elvis Presley and the Beatles and the Beach Boys and Bob Dylan and the Byrds and so many others from the era created the soundtrack to countless lives.
In the “makes you feel old” department, it’s strange to consider how long ago rock’n’roll began. It was more than 50 years ago that the likes of Elvis, Buddy Holly, and Chuck Berry were jolting the music scene. It’s been a full 45 years since John, Paul, George, and Ringo set off “the British Invasion” and produced their own seismic effect on pop culture.

Isn’t it amazing to consider how highly we value old-time rock’n’roll? Baby boomers not only are still listening (as proven by recent hot-selling hits compilations from the Beatles, Elvis, and the Beach Boys), but they’re spending huge sums on related memorabilia.
Actually, it’s not so amazing that something like an Elvis jumpsuit—complete with a cape featuring gold lining—would sell for $212,600, as it did at GottaHaveIt.com on March 26. After all, The King performed in the blue jumpsuit at Madison Square Garden on June 10, 1972. He’s also shown wearing it on the cover of his album Elvis: An Afternoon in the Garden.
It is amazing, though, that otherwise normal pieces can draw healthy sums if they’re related to our pop music icons. Example: The same GottaHaveIt.com sale featuring the jumpsuit also offered an average shirt with a connection to an Elvis film. It’s “a firm possibility,” according to the item’s catalog listing, “that Elvis wore this shirt for the filming of his 1957 [movie] Jailhouse Rock.” The “possibility” was firm enough to attract a winning bid of $4,150.

Beatles memorabilia inspires a similar passion. Early recordings on vinyl—if in top condition—can sell for hundreds and even thousands of dollars. Example: A first stereo pressing of the 1963 album Please Please Me, issued by Parlophone with a black and gold label, sold for $25,575 on 39 bids at eBay in April.
Even unsigned photographs, if rare and vintage, can bring surprising prices—like the $835 paid for a 1960/61 portrait of the Beatles with Pete Best, rather than Ringo, as drummer. In fact, there’s a relatively rich supply of Beatles collectibles in general, and there never seems to be a shortage of bidders.
“It’s Only Rock’n’Roll,” the Rolling Stones once snarled. But maybe they were wrong. Music and music memorabilia do what the best collectible items do: They take us back in time. And what a trip!












